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Case Study

Lifelink + University of Strathclyde

To embed an innovative digital platform capability for improved mental health service delivery.

First KTP LMC Meeting in Lifelink

Lifelink

Lifelink, established in 1992, operates a social enterprise business model. Lifelink is focused on improving mental health and well-being in communities. Originally founded to offer alternatives to prescription drugs for stress and mental health issues, it has grown into a key provider of mental health support services.

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What was the need?

The Challenge

Lifelink operates across multiple locations and delivers a wide range of mental health and wellbeing services, generating large amounts of data from over different operational systems. However, these systems were not integrated, resulting in fragmented data, duplicated effort, and time-consuming manual reporting processes. Critical insights—such as trends in presenting issues, forecasting demand, or understanding service outcomes—were difficult to obtain quickly or reliably.

The organisation also faced challenges in demonstrating its impact, as producing accurate reports required significant staff time and expertise. In addition, scheduling staff resources was complex due to varied appointment types, locations, staff availability, and evolving service needs, making it difficult to plan effectively at scale.

Without a unified data infrastructure, Lifelink could not fully exploit the rich information it holds to support strategic decision-making, operational efficiency, or future service development. The challenge for the KTP was therefore to design and implement an integrated data warehouse, streamline reporting, and introduce predictive and analytical capabilities that would transform Lifelink into a more data-driven organisation.

What did we do?

The Solution

Through the KTP, Lifelink is building a modern data and analytics foundation that enables the organisation to use its information more effectively and confidently. The project began by designing a clear data architecture and creating a central warehouse that connects previously separate systems. This allows information to flow automatically into one secure location, removing the need for manual data collation and giving staff access to consistent, up-to-date insights.

A key part of the solution is the development of automated reporting tools and dashboards that present information in a simple and accessible way. These tools help teams understand service activity, performance and outcomes without relying on complex manual processes.

To support operational improvements, the KTP is also developing an intelligent scheduling approach that incorporates real-world constraints such as staff capacity, appointment types and service delivery patterns. This helps Lifelink plan more efficiently and match resources to need.

Finally, the project is enabling deeper analysis of historical and emerging trends by introducing machine learning techniques that highlight patterns and support forward planning. Taken together, the solution equips Lifelink with long-term digital capability, ensuring decisions are guided by reliable insights and freeing staff to focus more time on delivering support.        

What changed?

The Impacts and Benefits

Impacts to the Company 

Although the KTP project is still in its early stages, it has already delivered tangible value for Lifelink. The first automation developed through the project now saves the Planning & Performance team around five hours of manual work each week, reducing errors and demonstrating the immediate benefits of streamlining data processes. This early success sets the tone for the wider transformation the KTP will enable.

Looking ahead, the project will have a significant impact on how Lifelink operates by consolidating data from multiple systems into a single, centralised warehouse. This will allow the organisation to access consistent information more quickly. As automated reporting and integrated dashboards are introduced, staff will gain clearer insight into service activity, outcomes, and operational needs.

Future project phases—such as the deployment of an intelligent scheduling system and the use of advanced analytics to explore historical data and emerging trends—will support more efficient use of staff time, improved service planning, and greater personalisation of support. Over time, these capabilities will help Lifelink optimise services, anticipate future demand, and reinforce its position as a leading provider of mental health and wellbeing support in Scotland.

 

Impacts to the Academic Team

The KTP provides the academic supervisors and the wider Digital Health and Wellness Research Group at the University of Strathclyde with a valuable opportunity to apply their expertise in data integration, optimisation, and machine learning within a real-world third-sector mental health context. By working closely with Lifelink, the academic team gains access to a unique, rich dataset that will support future research in areas such as data-driven service planning, wellbeing analytics, and the application of emerging technologies like optimisation algorithms and large language models to community mental health services.

The project is expected to generate publishable outputs, with planned contributions to journals such as Health Data Science and Healthcare Analytics. These publications will enhance the group’s research profile while demonstrating the practical impact of academic work on service delivery.

The collaboration also deepens the University’s engagement with industry and public-sector partners, strengthening Strathclyde’s position as a leader in digital health innovation. The tools, methodologies and evaluation techniques developed through the KTP will support teaching, student projects and future grant applications. Ultimately, the project provides an effective knowledge-exchange pathway, allowing academic expertise to be embedded in practice while expanding the research team’s real-world impact.

 

Impacts to the KTP Associate  

The KTP offers the Associate a unique opportunity to lead a complex, high-impact digital transformation project while receiving support from both industry and academic experts. The role allows the Associate to gain hands-on experience in designing and implementing an end-to-end data architecture, including data warehousing, automated reporting, optimisation-based scheduling, and advanced analytics such as machine learning and natural language processing. Working directly with Lifelink’s operational teams provides valuable insight into real-world constraints, stakeholder engagement, and user-centred system design—skills that are difficult to develop in traditional academic or junior industry roles.

Because KTP Associates bridge academia and industry, the role strengthens the Associate’s professional profile, expanding networks across digital health, data science and the third sector. By the end of the project, the Associate will have a portfolio of substantial achievements and technical capabilities, positioning them strongly for senior roles in data engineering, data science, digital health innovation, or research.

The People

Meet the Team

Chetan Kuckian

Dr Marc Roper

  • Knowledge Base Supervisor

Mark Davidson

  • Company Supervisor