What changed?
The Impacts and Benefits
Impacts for the Company
By enabling PLACE LOGIC to assess walkability, this KTP will enable the company to deliver a more holistic service, bringing new insights to existing clients and attracting new ones. Additionally, the project will give PLACE LOGIC exposure to the estate agency sector to whom it can sell data on walkability which can be used in the marketing of sale and rental properties. This will open a new revenue stream for the company and enhance the commercial impact of the KTP. The KTP further strengthens the relationship between PLACE LOGIC and the Urban Design Studies Unit (UDSU), providing opportunities to exploit research in other areas of urbanism.
Impacts for the Academic Team
The Urban Design Studies Unit at the University of Strathclyde is a leading voice and promoter of evidence-based research in urban matters, with a special expertise in the measurement and characterisation of urban form, and resilient urban design. The KTP, integrating this expertise with experiential data, provides unexplored avenues of research which have to date only been applied to very limited contexts, with limited impact on policy and practice. This will allow UoS to become a pioneer in providing much needed tangible evidence on the complex value of urban design for development. The KTP moreover affords a robust demonstration of what precise morphological understanding of urban forms could be used for, in terms of its correlation with other socio, economic and environmental performance knowledge. The protocol produced during the KTP shows the potential of UoS’ expertise and will set it firmly at the forefront of future urban research opening new research and policy applications.
Impacts for the Knowledge Transfer Associate
The KTP Associate has gained a range of professional and academic advantages through this project. He has developed his commercial and organisational awareness whilst working within the organisation. Exposure to client meetings had enhanced his professional communication skills and industry knowledge, whilst interaction with the wider academic community provided opportunities for collaboration and networking. The Associate has deepened his understanding of project management, walkability indices and novel methodologies used for psychological surveys in the built environment. He has enhanced his technical skills, acquiring advanced coding expertise for geospatial and walkability analysis, which was critical for the success of the project. Additionally, he has enjoyed had opportunities to contribute to scientific publications, bolstering his academic profile and credibility. Through these activities, the Associate has not only gained practical experience but also built a solid foundation for future career advancement in both academia and industry.