What was the need?

The Challenge

Knowledge Transfer Partnerships (KTPs) aim to help businesses improve their competitiveness and productivity through the better use of knowledge, technology and skills within the UK knowledge base. This KTP project to apply Artificial Intelligence (AI) in Digital Marketing was funded by UKRI through Innovate UK. The focus of this KTP is on the company’s shoppable recipe technology, which allows shoppers to add an entire meal’s worth of ingredients to a basket in as little as one click.

This technology can be added to any website on the Internet. The project aims to embed innovative Machine Learning (ML) capabilities to develop an automated, multi-lingual algorithm to create a recipe platform that removes the manual input of recipes to enable scale. The algorithm will enable a clear understanding of customer behaviour and searchable keywords, providing the opportunity for increasing revenue, profitability, and other business opportunities. Later stages of the project will add recommendation engine functionality to provide personalised recommendations.